TheAgency creates new campaign for Glutafin
TheAgency creates new campaign for GlutafinGlutafin, the prescription-only gluten-free food brand, is to embark on a launch campaign mailing 50,000 sample loaves to UK coeliacs.
The campaign, created by TheAgency, will target diagnosed coeliacs and aims to position Glutafin Select Fresh Loaves as the closest thing to regular brown and white bread for those on gluten-free diets.
The activity builds on the brand’s ‘appetite for life’ proposition, which TheAgency developed earlier this year, and will roll out across emails, press and banner ads, inserts, direct mail and a competition to win gluten-free Teas at the Ritz.
Bob Trice of Nutrition Point, owners of Glutafin, said of the new campaign: "This is our biggest product launch of the year. Our new and improved fresh loaves combine the great taste and texture of 'real' bread with a larger slice size. We're confident that TheAgency's comprehensive launch strategy will capture the imagination of our consumers, and encourage them to look at gluten-free bread in a whole fresh way."
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I'm guessing TheAgency and The Agency are 2 very diffrent compnies; not very clear from The Drums "related content" which lumps them both together....very confusing.
Yes they are, however TheAgency do all the BSM work, The Drum spelt it separately. V. confusing.
All the related articles are correct apart from The Agency hires first arts director, which is a different company altogether.
TheAgency weblink is actually www.theagencyonline.co.uk
That's confusing too.
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