Cogent Elliott develops healthy options campaign for Subway
Cogent Elliott develops healthy options campaignCogent Elliott has continued to develop marketing communications to build on the healthy options made available by sandwich chain Subway.
The ‘Sub 400’ campaign continues on from the client’s previous health campaign and focuses on calorific values instead of the fat content of its food, as well as communicating the meal deal on offer which is less than 400 calories and under £4.
The campaign included the development of an in-store POS device was created and built for display in the retail space which allowed customers to interact with a spinning wheel to reveal the many combinations of subs and crisps that are under the 400 calories.
The interactive wheel which was developed was also placed online through the use of flash based web banners.
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Comments
It should read 'Fewer than 400 calories'.
You're right, Anon 13:25, the brand's 14-year-old target audience will be up in arms over this grammatical gaffe (or deliberate colloquialism to make the line more interesting through repetition).
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