Causeway, which provides software to the construction industry, has appointed the Manchester office of GyroHSR as its digital partner.

The agency's first job is to advice Causeway on its website and SEO before "developing a fully integrated digital strategy".

The aim is to "improve Causeway’s online presence and create a more engaging user experience - starting with immediate measures to integrate existing digital activity and make more effective use of resources".

Warren Drumm, GyroHSR Manchester's head of digital, said: “From a digital perspective, strategy work is the exciting bit where we can explore new digital channels and make them work for the client. However, for a client like Causeway, who serves the construction industry, cost effectiveness is paramount.

"That’s why we’re starting with small improvements that make a difference, like SEO. That way, we get a thorough understanding of the client and its industry before taking up the strategy work.”