HSS Hire has tasked the Manchester office of GyroHSR with the launch of a major marketing campaign.

Set to launch this month, the ‘Better Equipped’ campaign will run across out-of-home, PR and on-and-offline advertising in media ranging from construction, facilities management, cleaning, health and safety, rail and engineering sectors.

HSS will look to drive brand loyalty through the campaign and increase its number of key customer accounts, which currently include Network Rail and Otis.