Newcastle production company Pyramid Media UK is working with Walt Disney Studios to produce promotional content for some of this year's biggest films.

Earlier this year Disney invited Pyramid's founders Daymon Britton and Jamie Hutchinson to fly to Los Angeles to produce content behind the scenes at a photo session with rising star Liam Hemsworth in the lead up to the theatrical release of The Last Song.

The content is designed to give viewers the chance to learn more about the studio’s newest actors with the  features uploaded onto social media sites to help generate excitement around theatrical releases worldwide.

Since the beginning of the year, PMUK has written, directed and produced eight pieces for three Disney features, including The Prince of Persia: The Sands of Time and The Sorcerer’s Apprentice, which was released in the UK last week.

Fredi Edwards, Executive Director of Creative PR Materials for the studio, said: “We initially commissioned Pyramid Media to produce a short behind the scenes piece featuring Liam Hemsworth for The Last Song.  

“We found Daymon’s energy to be infectious and coupled with Jamie’s camera work they presented a perfect solution to what we were looking for. We hope to continue our work with Pyramid on some very exciting future releases.”

Britton and Hutchinson, who met when they were 16 at North Tyneside College studying Performing Arts and Video, said they were "ecstatic" at the opportunity.

After leaving college Britton opted for a career in acting, taking parts in School for Seduction with Kelly Brook, Byker Grove and Dream Team while Hutchinson trained up behind the camera.

Britton said: “It has been absolutely fantastic to work with the Disney team and be involved with some of this year’s biggest films.  It was a particularly surreal moment for PMUK to be invited to the offices of Bruckheimer films in order to conduct interviews and capture behind the scenes footage in the run up to The Sorcerer’s Apprentice and The Prince of Persia: The Sands of Time."