Durex launches homemade advert campaign competition
Durex launches homemade advert campaign competitionThe next TV advert for sexual health brand Durex is set to be created by the general public through its new campaign.
The ‘Create the Next Ad’ campaign aims to stimulate conversation around safer sex and will allow anyone to upload their own home made advert to the campaign website to be selected by a panel of judges in December, with the winner being aired on TV in January.
Entrants must be over 16 and must use the Durex logo during the advert.
The winner will recieve £2,000, with second and third place winning £1,000 and £500 respectively.
Neal Woods, senior brand manager at Durex, commented: “We regularly receive sample adverts from members of the public – safer sex is something everyone has an opinion on. We decided to consolidate and reward the talent out there with this new campaign.”
Woods continued; “We’re looking for user-generated content from all sectors of the community. Whether entrants film themselves larking about with their mates on a camera phone or are a group of media students showcasing their best talent, all are accepted! We want to see what the nation’s got to offer.
“Durex has been instrumental in empowering the sexually active population of the world to have better and safer sex and now we’re handing over to our loyal consumers for their creative input. Go to www.durex.co.uk/durextv and upload your entry today.”
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Comments
In other words, they've found a way to spin the fact that they want an idea without paying for it! Great for them, but possibly the beginnings of a dangerous trend for our industry.
Or they are just looking for some amateur porn
The industry has done this for years... it's nothing new. That doesn't make it any better though.
This approach is so fucking boring I want to fucking weep. Weep I say, fucking weep.
comments
Lazy. Shame too, from the brand that gave us those brilliant banana, strawberry etc ads a few years back. Marketing guy trying to be cutting edge, and save the company money so he can get impress his boss and get promoted out of the marketing department.
Is it just me that finds it funny that his name is Woods and he works for Durex?
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