Following a competitive pitch process overseen by marketing manager Simon Humpage, builders merchant Selco has appointed WAA as its lead creative agency to support its growth plans.

The Birmingham creative agency has been tasked with supporting the brand’s growth plans through strategic marketing planning and commercially-rooted tactical initiatives including a variety of campaigns and tactic which will utilise both on-and-off-line channels alongside in-store activity.

Ongoing initiatives will also run, aiming to gather customer and competitor insight.

Jacqui Lennon, WAA managing director comments: “Selco is a very impressive business and one we are delighted to have the opportunity to work with. It’s a tightly run operation, based on sound customer-focused principals and with exciting plans for the future. Our job now is to build on these solid foundations with insights and communications initiatives that will express Selco’s unique offering and deliver commercial advantage in this competitive market place.”