Cloud computing company virtualDCS has appointed Brand8 PR to handle its business-to-business communications.

The Leeds PR agency has been appointed, following a three-way-pitch, to help the cloud computing technology firm create new commercial opportunities.

Rob Smith, managing director of Band8 PR, commented: “Organisations which embrace cloud computing will make themselves more cost effective, responsive and flexible which are all attributes that help underpin growth. What virtualDCS does delivers tangible business benefits and seriously questions the validity and cost of physical servers.”

He added: "The cloud isn’t going to go away, its applications are only going to become more varied and larger in scale and virtualDCS is perfectly positioned to capitalise on this opportunity.”