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Coming up in future issues

The Drum Feature – Retail
The September 17th issue will the variety of work being done in the Retail sector. As things change customers become more fickle but there are agencies out there who continue to drive sales and attract the masses. This feature will give you a chance to show off what you do best in this sector. With galleries of work and a the opportunity to talk about this ever changing market this will be The Retail feature for 2010.

Here’s just a taster of what's in our next issue, out Friday 3rd September:

News roundup

Six pages of news, creative work and commentary from the UK marketing industry over the last fortnight, all pulled together for you to digest.

Umbro

Despite England's disastrous World Cup campaign, Umbro's footballing culture has enjoyed a high profile of late. From rock 'n roll gigs to history lessons and local loyalties, Umbro marketing boss Trevor Cairns has "reset" the way the brand markets itself... And the new season has only just kicked off.

Digital futures go to the wire

Net neutrality is under attack... At stake is the concept that every website operates from the same level playing field. A recent suggestion by Google and Verizon to distinguish wireless services from its fixed line counterparts, a move which would allow carriers to prioritise high profit services, has mobilised campaigners to "stand up and fight back."

Going positively bust

When agencies go bust, they often go down taking staff, clients and suppliers with them. But when Sense announced that it was to shut in a brief letter on its own site last week, there was something that struck a chord about the pride and responsibility that it maintained – right until the not-so-bitter end.

The Knowlegde Bank

The breadth of knowledge acquired by the marketing services industry is powerful stuff. As an industry, we delve into the mindset of the individual and the brand to unlock hearts and heads (and often wallets too). The Knowledge Bank provides a platform to share this power, garnered from the industry's sharpest minds.

Blogosphere

The internet is a canvas for experimentation and for inspiration - as well as procrastination. But don't waste time searching for the most experimental or inspirational creations, let others do it for you.

Agency Agony Uncle

Chugging, nepotism gone bad, clients asking for a thrashing... the problems don’t get any easier for our Agency Agony Uncle now they are interactive.

Creative Review

Rob Fox, marketing director, Musicmagpie.co.uk, casts his eye over work for brands that includes 2012 Olympics, Perry Motor Group, Tennent's, Iron Maiden and Nuance Communications. We compare his review with the comments from our website.

MiNetwork Report

Social media is now at the forefront of the marketing and communications battleground. Yet, despite being recognised as an important tool in the marcomms armoury, brands and agencies alike show a startling lack of preparation for handling social media in crisis situations.

Last Word

A look at the stranger side of the industry. This week we feature ByteNight, a charity event that sees digital community take to the streets; A Twitter Fail; a skydive; and a robot that "does" advertising.

Appointments

The most recent movers and shakers in agency land.

...And that's just one issue. Subscribe today and we will send you a copy of this week's issue as well as 24 more.

The Drum magazine distils the mass of news, comment and information across the marketing services sectors into a single intelligible and intelligent fortnightly package – keeping you abreast of important developments and opportunities.

A subscription to The Drum includes:

24 issues of the magazine mailed direct to your door. One delivered every fortnightFree creative awards supplementsFree copy of The Drum YearbookDesign, digital and regional reviews

What's more, only Drum subscribers receive free membership to the Marketing Industry Network – an exclusive online resource which gives you:

Exclusive invitations to industry networking events across the UKFREE training on a variety of marketing skills – worth up to £50FREE in-depth research – including white papers and analysis reportsFREE access to the Marketing Industry Network website – strengthening your own networkFREE listing in our online ‘Who’s Who’ – to raise your profile