William Hill is set to run two sales promotion campaigns created by BJL. across its estate of 2300 licensed offices.

The Manchester creative agency, one of two agencies appointed to the account following a four-way-pitch earlier this year, turns around two campaigns a month for the bookmaker to highlight its 'monthly tournament' to win a share of £150,000 of free bets on its in-shop gaming machines.

The current promotions see ‘Streak’ (a hot rod car based game) and ‘Andy Capp’ (of Daily Mirror fame) take centre stage.

Ben McCann, marketing manager for retail gaming at William Hill, said: “BJL’s creative works hard whilst delivering the fun and excitement that customers expect from the William Hill brand.”