Nail polish brand Nail Girls has tasked Liverpool creative agency Black and Ginger with its website redesign and the development of its creative marketing strategy.

The brand produces a seasonal range of colours which launch at the same time as new fashion catwalk collections.

The brand has tasked Black and Ginger with the launch of its website in time for London Fashion Week where it is to produce the nail looks for a number of shows.

A Nail Girls pop-up store will also be placed within a well known department store during London Fashion Week to launch the brand into the retailer.

Alex Frech, director of Black and Ginger explained the new direction for the Nail Girls website: “A presence in London will elevate the brand further, so we want to design a website that is a style authority and showcases Nail Girls as THE brand for women who want to be ahead of the game for fashion colour trends, but don’t want to use products that are potentially harmful to them and the environment."