Sense Internet closes responsibly: Aidan Cook interview
Sense Internet closes responsibly: Aidan Cook interviewWhen agencies go bust, they often go down taking staff, clients and suppliers with them. But when Sense announced that it was to shut in a brief letter on its own site last week, there was something that struck a chord about the pride and responsibility that it maintained – right until the not-so-bitter end.
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He's done such a good thing, when a lot of us lost our jobs at Sequoia and when they owed suppliers they just started up the next day as Heart and Soul. Still using the same website, same office, same company cars and same directors and still tried to use the same suppliers. I know one of the directors sent letters out asking suppliers to help by reducing the day rates, but he was still driving his new porsche 4x4. He didn't offer to sell that to help.
It is so good to see that some people like Aidan have ethics. I wish I'd worked for him
It happens so much, some companies just do not care about staff who have worked hard for them. It looks like a lot of companies could learn from Aidan Cook
comments
Hard enough having to close a business you've worked so hard on, but to have done that in the way he did shows class and a side rarely seen in any walk of business.
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