Whisky brand’s philosophy reflected in new website
Whisky brand’s philosophy reflected in newBalblair Distillery has redeveloped its website to reflect the brand’s ‘Timed to Perfection’ philosophy.
This philosophy sees Balblair Distillery determining a whisky’s perfect bottling point by continually assessing casks from various years until the whisky is judged to have reached peak condition in terms of flavour and aroma. Only then, when it has been ‘Timed to Perfection’, will the whisky be bottled as a Balblair Exclusive Vintage. This process is unique to Balblair and it is the only distillery to offer exclusively vintage whiskies.
Edinburgh’s Whitespace was responsible for the redevelopment and has included on the site Vintage tasting notes and a Where to Buy guide. Phase two development is set to include e-commerce functionality.
In a short film on the website distillery manager John MacDonald explains the brand’s unique approach to production, the characteristics of the whiskies it produces and the passion he and his team have for the job.
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Comments
Looks like something from 1990!
No it doesn't 12.33... but I am interested in whatever it is that gives you the impression it looks dated... care to elaborate?
I'm not the same anon as previously, but it isn't good. The bottles are floating for starters, and the lighting on the bottles is too harsh. The movie feels very corporate too, and the interview back drop isn't really inspiring. Would have been better to film him sat on a barrel in the yard or something.. Buy hey, what do I know!
It's uninspired and basic. Plus, what part of the web creative actually references 'timed to perfection'? This is meant to be a premium product but looks a bit more pound-land - again, just an opinion!
Just watched it dull as dishwater, shame got a great product lots of history and they put a bloke against some shit wood as a backdrop. But lets give them credit for having the nerve to put some classic visual gags in. The cogs of a clock falling priceless
Nothing wrong with what they're trying to say-it's just done very poorly. No style, poor use of archive material and the company spokesman was not good in front of camera.
They should have looked at Jack Daniels advertising and website before attempting this route.Even with a much smaller budget Balblair could have made a better impression.
Ok Mark @ 12.23 - a short critiuqe from a corporate producer.
Poorly scripted and constructed. Whoever produced this has fallen into the old trap: believing the client’s content is interesting. It may be interesting to the management team and specialist employees – but you do actually have to do some work in make in interesting to the general public.
Poorly paced – after 30sec you have the urge to switch off – there are no highs or lows – no build – no sense of momentum or narrative. There is no enthusiasm for the subject matter.
The opening music is clichéd - seen it on a dozen distillery films.
The falling cogs are strange and a somewhat tedious link to the theme and content. They feel like a design bolt-on
The location footage is poorly composed (bland backdrop with distracting shiny metal strip through left of frame).
The footage is poorly lit – in fact I don’t think it‘s lit – any proper lighting cameraman would have the subject a good 2m away for the wall to ensure a back light could be positioned.
Poor use of archive; better moves and more interesting framing and cropping could easily have been achieved.
Editing is somewhat basic; repetitive use of dissolves / mixes is usually a good sign that something isn’t cutting well.
Wall-to-wall speech; give us a breather, let some visuals; tell part of the story – it’s not a radio programme.
No sense of location; this could have been shot in a caravan in Skegness for all the viewer sees; maybe it was.
The ending has no senses of journey or resolution.
The interviewee is tense and looks claustrophobic; some pre interview coaching, an exterior location and a more experienced interviewer would all have led to a better result.
I could go on...this has all the hallmarks of the agency saying “Yes, we’ll do a video for you – no problem” and then doing it themselves on the cheap. (see also Robson Brown).
No matter what the budget, this is money wasted.
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