3 September 2010 - 11:03am | by Staff Writer | 4 comments

Cab drivers to be brand ambassadors for Tennent's

Cab drivers to be brand ambassadors for Tennent'sCab drivers to be brand ambassadors for Tennent's

Glasgow’s "chattiest cabbies" have been given a history lesson on one of Scotland’s most iconic brands.

Glasgow Taxis - whose drivers are renowned for their banter and in-depth knowledge of the city - accepted the invitation from Tennent’s to hear more about the story of the lager brand’s founder, Hugh Tennent, at a brunch event yesterday.

Managing Director of Tennent’s, Mike Lees, welcomed the group of drivers to the brewery in what was a first for the Tennent’s business. He said: “As a business so firmly rooted in Glasgow, this event was a fantastic opportunity to share our story with some of Glasgow’s greatest storytellers.”

“Tennent’s has a rich brewing history in Glasgow, and the story of Tennent’s Lager’s founder, Hugh Tennent,is one that inspires and resonates today.  He was a great local man with incredible vision and we are positive that Glaswegians in particular will be very proud of his story as well as relating to his eccentric and colourful personality!”

Danny Ryan of Glasgow Taxis comments: “Taxi drivers are often the ears and eyes of the city and we pride ourselves on our knowledge of Glasgow – its history, heritage and its great tales.”  

“This was a fantastic opportunity for us to learn more about another one of Glasgow’s great characters.  As Glaswegians, we love a good story and this one had it all – an epic tale of a well loved young man and creative visionary, undertaking a maverick journey to Bavaria. The story is a great one for everyone, particularly since there is still so much of his influence that remains around today and that really brings the story to life!”

The cab drivers tucked into brunch whilst being told the tale by Glasgow-based storyteller Robert Howat, an accredited member of the Scottish Storytelling Centre specialising in stories of adventure and historical influence.  

Other city influencers, including representatives from Glasgow City Sightseeing and Glasgow Libraries, also attended.

Comments

Anonymous (not verified)
3 Sep 2010 - 11:14
Anonymous's picture

Anyone "renowned for their banter" is usually an arse.

3 Sep 2010 - 14:26
giles_moffatt's picture

Clever and original.

However, my experience of Glasgow cabbies is overwhelmingly negative. Xenophobic, sectarian, unfriendly, ungrateful and on occasion downright hostile. One of them called me the C word when I asked - very politely - if we could stop at a cashpoint.

In fact, I can't think of a worse group of people to represent a brand.

That said, I think I'll nick the idea and use it in a city where cab drivers are vaguely civilised.

Anonymous (not verified)
3 Sep 2010 - 14:59
Anonymous's picture
3 Sep 2010 - 15:11
neale_gilhooley's picture

Banter is usually a 2 way dialogue. Listening to a miserable un-hansom twat moaning while aiming to overcharge you without ever watching the road ahead is just torture. Or have I missed the whole point of Glasgow humour?

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