Online fashion retailer boohoo.com has hired Manchester agency R.O.EYE. to run an affiliate marketing campaign.

The Manchester agency will work with boohoo to "reach customers on the sites where they spend most of their time".

The retailer claims it has commissioned the campaign on the back of "business growth of 150% over the past year".

“The business is seeing phenomenal growth,” said Paul Hurst, online marketing manager at boohoo. “R.O.EYE also has a strong understanding of how affiliate activity fits into our wider marketing plan.”