Milk brand Cravendale is to support Asda’s Tickled Pink Breast Cancer Awareness campaign by turning its 1 litre skimmed pack pink.

The special edition Cravendale Tickled Pink packaging will be sold exclusively in 200 Asda stores from this week, through until 1 November with a donation of 20p being made from each pack sold to the campaign, which aims to raise money to help improve the lives of people with breast cancer.

The campaign is being supported through advertising and in-store promotion with the brand aiming to raise £15,000 for Asda’s campaign benefiting charities Breast Cancer Care and Breast Cancer Campaign. 

Sam Dolan, Cravendale brand manager, said: “Breast cancer affects thousands of families across the UK so we are hoping to raise thousands towards the Tickled Pink campaign.”