Subway is launching a regional advertising campaign with Cheshire agency driven to promote the steps it has taken to make its food healthier. Watch the TV ad here.

The campaign will run throughout September across TV, radio, outdoor, press, online and in-store in the Granada (north west) and Yorkshire regions.

At the centre of the ads is the claim that Subway has cut the salt content in its subs. The campaign also highlights the sandwich chain's low fat range and its salad options.

Subway's Mark Rannard said: “Healthy eating is, quite rightly, a high priority for our customers and we are really pleased to be able to communicate our progress in this area so effectively.”

The 20 second TV commercial was produced by Manchester's 422 and directed by Chris Gaffey. MediaCom Edinburgh has handled media planning.