The Manchester Food & Drink Festival has turned to the man behind its original logo in 1998, Trevor Johnson, and his team at Creative Lynx, to design a new campaign.

The festival commissioned Manchester-based Creative Lynx, where Johnson is now creative director, to design ads based around the 2010 event's 'Manchester Icons' theme following a competitive pitch.

Creative Lynx's designs will appear on billboards and press ads and each one includes a lyric from a Manchester musical icon that references food or drink.

Lyrics have been borrowed from Oasis's Champagne Supernova, She Bangs The Drums by the Stone Roses and 10cc's Life is a Minestrone among others.

Johnson said: “When I created the original Manchester Food & Drink Festival logo, ideas about branding and consistency of identity were very new in this sector and Manchester Food & Drink Festival was almost unique in its field.

"Today however competition for brand space is intense, so when I was approached to get involved with the brand again we jumped at the chance to take the festival to a new level.”

The festival takes place between 1 and 11 October and Creative Lynx's campaign will be backed by a sales promotion effort. The public will be invited to submit their own food and drink-themed musical quotes on Twitter and Facebook.