Former Ward Lovett director Nick Lovett has joined fellow Midlands agency M3 as head of client services.

Lovett left the agency that still bears his name following the completion if its merger with Interactive Marketing in August. He had been at the Cannock agency for nine years.

On his move to Albrighton-based M3, Lovett (pictured with new team mates) said: "Having worked in the industry for over 15 years for regional agencies and as a shareholder in my own agency I was acutely aware of the need for a complete service offering for clients.

"Having looked at the structure and skill sets available at M3 Communications I knew that that the company had the right ingredients to become a powerhouse in the region. Working with a great creative team has always been my desire and the feedback from the clients so far has been fantastic."

M3 says it has recently won contracts with TC Harrison group, Walsall College, Kidderminster College, Nexus and  Malvern Tyres. It is also on the roster of brewer Marstons.

The agency's chairman, Dave Lawrence, said: "The key to the continued success of the company is its client-service focus and I am delighted to welcome  Nick aboard. He brings a wealth of experience in both business development and  all- round agency experience."