Crown Paints new campaign to roll out this month
Crown Paints new campaign to roll out this month
A new campaign for Crown Paints will launch this month across the UK and Eire, created by BJL.
The campaign, which will span social media, press and outdoor, as well as a TV campaign in the new year, follows the new identity for the brand being launch internally this week.
BJL was appointed to handle the account in March following a four-way-pitch.
Charlotte Thompson, director at BJL, commented: “We have challenged the notion that all paint is the same. Our new line ‘It’s not just paint it’s personal’, is a rallying cry. Crown’s position as the UK’s largest & oldest independent gives it permission to encourage decorators to make their scheme unique & enjoy it.”
Liz Hickson, marketing director for Crown, added: "The campaign could only be from Crown. We are thrilled with the way it celebrates our unique culture and enthusiasm for paint as well as our ranges. It presents a different way of thinking and talking about paint that we’re confident consumers will respond to."
MediaedgeCIA will handle the media planning and buying for the campaign.
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Comments
Wow.
Easy to ignore. Badly laid out, confusing actually. Two endlines? What a mess.
Borderline incompetence.
What nonsense you guys spout on here - it's a perfectly decent campaign. This isn't all of it judging by the story - not that there's anything really wrong with this work.
Feel free to name 5 better paint advertising campaigns in the last two years.
I actually like the lines used in this campaign.
The campaign could only be from Crown. bollucks you could put any paint manufacturer under those ads
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Nice to see you're all as bitchy down in Manchester as we seem to be up here in Bonnie Scotland. Looks OK to me and a great win for BJL.
Pedestrian stuff.
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It's OK but I doubt Dulux will be worried. The photography design is unconvincing with not enough attention to detail. Two chairs and a clock in a fake roomset looks lazy and there's a real lack of personality. For a campaign that majors on individuality the visuals lack a human dimension and the result is very me too, despite their headline to the contrary.
Anon 14:28
I can't think of 5 paint campaigns never mind 5 better ones but recent ads for Homebase and the Dulux 'who fancies who' ads spring to mind as raising the bar for paint.
I think when she said "It could only be for Crown" she meant because it's bland. And just because there haven't been five better campaigns in the last two years doesn't make it good. It just means there are a lot of mediocre paint ads out there.
I find the longer headlines clunky, especially in caps.
Since when did walls say a lot about you?
It's not just paint it's personal was that in the godfather or was it "I have had my Brother painted, I have painted my mothers' son"
Here we go a whole new thread
I love the smell of Crown in the morning
"I'll be back." to do a second coat
"Of all the gin joints in all the towns in all the world, she paints mine."
"E.T. paint home."
Too much copy... I doubt that's BJL fault.
Rubbish generic room set photo... I doubt that's BJL fault.
Awful font... I doubt that's BJL fault.
2 endlines... I doubt that's BJL fault.
Don't become the regional Yes men.
Disappointed with this. Long clumsy headlines, poor layout and typography and an idea I've seen before (the last one being a shower campaign).
You only have to Google Great paint adverts then the guys who came up with thi Crown stuff will realise how poor it is.
The film lines below are more creative
I thought paint ads were supposed to be inspiring and not dull as dish water!
‘It’s not just paint it’s personal’, is a rallying cry.
It's not a rallying cry its a crying lie
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very mediocre :(
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