Online fashion retail concept Young British Designers launched yesterday with Rees Bradley Hepburn (RBH) responsible for the development of its website.

The on-line retailer will focus on emerging British talent including a product range spanning designers Ada Zanditon Celine to Felicity Brown.

Julian Whitehead, one of the four marketers which have created the site, explained that it had a very clear focus; “We see this as a huge opportunity to help British design talent grow and prosper as well as being a great business concept.”

As well as the development of the website, RBH was also responsible for the pre-launch publicity and launch campaign.

Tim Rees, chairman of RBH said, “we’re really proud and delighted to be working with Young British Designers on this amazing project, not only are we excited at the prospects for this unique new retail fashion portal, but it has also given RBH a wonderful opportunity to demonstrate our capabilities, particularly in the areas of design, social media and digital marketing.”