It's the last seven days' media and marketing news distilled into handy bitesized chunks. This week we have The Sun's perfume, a television legend fearing for the BBC, a 'creepy' King and an ad campaign for Peggy Mitchell...

"The blow of our biggest client cutting 90% of their marketing spend out of the blue, followed by the onset of the recession, was a double whammy from which we unfortunately were unable to recover. We have paid all of our suppliers and the only people to suffer financially in this are Iain and myself."
Pete Mill, co-founder of Edinburgh advertising and marketing agency 60w Communications, explains why he and business partner Iain Hawk have had to close the company.

“I’m very happy to be out of it, we certainly have no intention at this point of getting involved in console games again."
Mere Mortals' returning MD, David Jeffries, says the Newcastle creative business will go back to its 'core strength' of moving image work after a frustrating foray into the video games world.

“I do know of so many cases where executives would say ‘What we want is something new, something different, something extraordinary. And they’re brought something new, different and extraordinary and immediately the executive gets cold feet, falls back on something else and we end up with something incredibly bland."
Renaissance man Stephen Fry, a fixture of BBC schedules since the 80s, worries that the corporation has become risk averse.

"[Buzz is] bottled entertainment... bringing together the fresh style of Sarah-Jessica Parker, the intoxicating sass of Brtiney Spears and the girl-next-door charm of Coleen Rooney."
Daily tabloid The Sun, in its own inimitable fashion, announces the launch of its new perfume brand, Buzz. That's right: perfume. Anyone else smell a PR stunt?

"The popularity of The King in the United States and other European markets means we’ve got quite a lot to live up to, but we’re looking forward to the challenge."
Burger King is bringing its King mascot, the ying to Ronald McDonald's yang, to the UK for the first time. But some of our commenters seem to thing he's a bit... creepy. Will he make you eat more Whoppers?

“We couldn’t let the departure of one of soap’s most famous characters pass without recognition.  Fiercely protective of her family and the Mitchell name, Peggy is an iconic character who has faced a multitude of personal trials and tribulations over the years and always come out fighting – she’s definitely earned her Bowtime.”
Gillian Graham, assistant brand manager for Strongbow, explains why the cider drink is, in a new ad, doffing its cap to Eastenders' veteran Peggy Mitchell as she bows out of the soap.

Still want more? Here's a few more of our most popular stories from the past week: Scottish Ministers' £80m media tender; Creative Lynx campaign for Manchester Food & Drink Festival; BBC news gaffe in identifying anti-Muslim pastor; McGrail joins BIG from Standard Life; Crown Paints' new campaign; Are suits' days numbered?