Manchester’s city centre management company Cityco has unveiled its autumn marketing campaign entitled; ‘Manchester – Heart of Fashion’.

The campaign, created by Dinosaur aims to attract more people to choose Manchester for shopping, with several fashion-focused events set to take place in order to attract consumers to the city.

To support the campaign, a 68-page style guide to the city centre is being produced that will be available free from the new Manchester Visitor Information Centre, hotel rooms in the city and tourist information centres across Greater Manchester.

The Manchester Style Guide (available to download from the visitmanchester website from mid-October) has been edited by Manchester Evening News columnist, Helen Tither and has been designed as ‘a handy hand-bag sized directory’ which highlights the best places in the city centre to shop, listing over 200 stores as well as a section on food, drink, hotels and culture and a guide on transport information, containing a map. 

Vaughan Allen, chief executive of Cityco, said: “Without doubt Manchester city centre has the best range of fashion retailers outside of central London. The choice is second to none from independent shops in the Northern Quarter and new designers in Afflecks, to high-end stores on King Street, The Avenue and New Cathedral Street. This campaign is an opportunity to celebrate the great variety of shops we have here and entice more stylish shoppers to explore what Manchester has to offer.”