High fashion retail concept Black White Denim is set to launch a marketing campaign in the coming months, having appointed three Manchester agencies to raise the brand’s profile.

The retailer, founded by Coors Brewers’s regional director, Jo Davies and David Bell, have appointed Germ Creative (part of CBJWT), Democracy and Docnet to create the corporate identity, advertising, PR, social media and online presence for the new story, which opened in Wilmslow in September.

The advertising campaign will appear over the next six months across regional lifestyle media and features a dress from the collections, alongside a three-word descriptor; Object of Desire, To Die For and Little Black Dress.

The website, which was designed by Lou Poole of Germ, includes a 360-degree virtual tour of the store and personal shopping studio.

Fashion e-commerce specialist DocNet has supplied the content-managed CRM platform including a ‘Sign Him Up!’ initiative offering female shoppers the chance to make sure their partner always buys them the right present for that birthday or special occasion.

The website will begin trading in Spring 2011.

Jo Davies commented,: “Black White Denim is a new concept in retail and we needed an identity that reflected this. The agencies that we brought in to do this are all exceptional in their field and the job they’ve done in the run up to the opening has been superb.

“Sales in the first two weeks of trading have far exceeded expectations and the build-up to the Autumn/Winter collection event will keep sales in the right direction. A customer told me that the hype around the opening of the store in the region has been immense, a great concept backed by a great marketing team.”