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Coming up in future issues
The Drum Feature - Top 50 Brand Managers
In our October 1st issue we will be publishing a list of the Top 50 Brand Managers in the UK.
Based on spend they control and influence they have this feature, which we will be sending to our who shortlist of nearly 400 top brand managers as well as The Drums normal readership is a great opportunity for you to be seen by the people that really matter - The Clients.
Here’s just a taster of what's in our next issue, out Friday 17th September:
News roundup
Six pages of news, creative work and commentary from the UK marketing industry over the last fortnight, all pulled together for you to digest.
Agency Agony Uncle
Everyone likes to blow off steam, but when it causes a major rift in the creative department can anyone save the day? Uncle Carl swoops in to set everyone on the straight and narrow.
Creative Review
Joanne Morfee, Marketing Coordinator at HomesHub, casts her eye over work for brands that include Early Learning Centre, Olympus, Bench, The Scottish Government and Balance. We compare her review with the comments from our website.
The Truth Will Out
The web has played a huge part in recent front page news scandals – from allegations of homosexual relationships to details of a paedophile ring – as online allegations swirl unchallenged, accessible to millions across the world. But could the internets lack of accountability, its greatest strength, ultimately be its greatest weakness too? And how can the law catch up?
Retail Marketing Focus
Looking The Part
The days of having to wait until the shops open until you can spend your hard earned dough have gone forever as websites increasingly offer consumers more buying power as and when it suits them. This is great news for consumers but is it such great news for marketers and the High Street? The Drum goes shopping for answers.
The Knowledge Bank
This issue of Knowledge Bank takes a retail focus. Given the huge change that the retail market has seen in the last decade, marketers have had to be at the forefront of both thinking and technology to ensure that their brand maintains a relevance for today’s consumers. Knowledge Bank allows the thinking and experience gained by some of the industry’s most informed retail marketers to be shared.
MiNetwork Report
What impact is online retail having the High Street and how is it changing consumer behaviour?
Under The Radar
Many agencies are too busy marketing their clients, to market themselves. The Drum asked clients, suppliers and pundits to help us identify six great firms you may never have heard of.
Last Word
A look at the stranger side of the industry. This week we feature a serial marathon runner and a naked agency man alongside pictures from the stunning Scottish Event Awards.
Appointments
The most recent movers and shakers in agency land.
...And that's just one issue. Subscribe today and we will send you a copy of this week's issue as well as 24 more.
The Drum magazine distils the mass of news, comment and information across the marketing services sectors into a single intelligible and intelligent fortnightly package – keeping you abreast of important developments and opportunities.
A subscription to The Drum includes:
24 issues of the magazine mailed direct to your door. One delivered every fortnightFree creative awards supplementsFree copy of The Drum YearbookDesign, digital and regional reviews
What's more, only Drum subscribers receive free membership to the Marketing Industry Network – an exclusive online resource which gives you:
Exclusive invitations to industry networking events across the UKFREE training on a variety of marketing skills – worth up to £50FREE in-depth research – including white papers and analysis reportsFREE access to the Marketing Industry Network website – strengthening your own networkFREE listing in our online ‘Who’s Who’ – to raise your profile
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