The Drum has learned that McCann Erickson Birmingham is to handle the retail, brand and accessories for automotive brand, Vauxhall.

Following a competitive pitch held earlier this year, understood to have included incumbent BMB, McCann Erickson has been tasked with the delivery of the advertising and below-the-line content for the brand. Beginning immediately, this will include sales literature and showroom POS across all of the brand’s car-lines.

In a statement, Dean Lovett, CEO of McCann Erickson Central, said; “This is an incredible win for the agency – our biggest ever - and I couldn’t be more proud to announce we will be doing more work for such an iconic automotive brand.

“What makes me even more proud is that last year we won the Vauxhall Adapt dealer account and it’s a real testimony to our people that Vauxhall are now entrusting us with an even bigger part of their business.

“With its renewed focus on re-energising the brand, this is a hugely exciting time for us to be involved with Vauxhall, and a fantastic creative opportunity,” he added.

Richard Hughes, head of marketing communications for Vauxhall, explained that the agency’s experience in the automotive industry was well known and he was confident of a successful partnership between the two companies.

The announcement follows the release of Vauxhall’s challenging new ‘Lifetime Warranty’ campaign, which includes supporting POS, retailer press ads, posters and television advertising - which was all managed by McCann Erickson Birmingham.