The Drum has learned that Richard Dean has been promoted to the role of executive creative director at TBWA/Manchester, as the agency announces the appointment of James Barley as head of digital.

Dean, former creative director of New York agency The Joneses, joined TBWA/Manchester in May as head of creative development and has been promoted following Lewtas’ decision to leave in August.

Barley, who joins from Iris Manchester this month, will report to Dean, and will work alongside Danny Bickerton, head of design for the agency. He will be made responsible for growing and developing the agency’s digital output, with an emphasis on creating integrated digital and disruptive campaigns for clients.

In a statement about Barley’s appointment, Fergus McCallum CEO of TBWA/Manchester, commented: "James is a great talent and we’re delighted to have him on board.  He brings with him a fantastic wealth of experience and will play a key role in strengthening the agency’s digital offer.” 

Pete Armstrong, creative director at Iris Manchester, told The Drum; “This is a great opportunity for James, at iris he got the opportunity to work with some big brands like Wonderbra and he also got to see the benefits of being in agency where particular specialisms and execution aren’t put before the idea. I’m sure he’ll take what he’s learnt from us to TBWA and be a great success. We’ve certainly learnt from having a digital evangelist like James in the building and will be continuing to build our digital offering to guarantee we provide the very best and most appropriate service to our clients.”