The complete range of dry shampoo brand Batiste is to be redesigned by Barraclough Associates.

The Manchester consultancy was appointed without a pitch, and will consider how to create a more contemporary dry shampoo brand, but will aim to retain the quirkiness of the current design.

Lindsay Gregory, managing director of Barraclough Associates, commented “Batiste is an interesting challenge for us. How do we cling on to that fun and uniqueness whilst driving forwards Batiste’s leading position in the marketplace? It’s exciting to be working with such a successful brand.”