Weak, tenuous marketing message playing on the fears and guilt of parents.

'Inattentiveness could be linked...' so what you're saying is you don't know.

'Increases omega-3 levels'...I assume not by much or you would say so.

Didn't The Sun do a TV ad with a ginger kid talking to camera about 2 months ago? Poor effort TBWA.

How can something be viral before it is viral? Do TBWA//\/\/\ \/\/\/\/\///\/\// understand ANYTHING? ANYTHING damn it?

It's pretty sweet ... I can see this working with the target audience - agreed it's not edgy, it's not going to go global - but it made me smile as the parent of a 7 year old.

Client wants to be all 'with it' and asks for a viral. Agency see it as an opportunity to shoot something nice for their reel.

Maybe agencies should advise clients on the best ways to spend their money, rather than taking advantage of their naivety.

As a TV ad this could work, but as a viral? Nope.

"could be linked"
!!!
Powerful stuff!

Loada bollocks off the lot of you. Yes people writing press releases need to know the difference between an online video and a viral. But nether the less its a good ad that made me smile and think that I should be giving mine a bit more in the way of vitamins if I'm honest. The idea below that any of the few decent regional agencies would write an ad and then sell it in as a viral because of clearcast is laughable.

Good casting of the little lad by the way, I could watch this 100 times and still laugh when he says San Fransisco.

I love how all the dead wood that got fired from TBWA comes on here to bitch and moan like whiney 7-year olds.

Shouldn't you all be out trying to get new jobs?

I haven't really read these forums much and it's hilariously sad. Anon 17.59 below is a particular low point and brought tears to my eyes. If you're breaking down the chain of events of a viral done by an ad agency as though it's USA invading Iraq and lying about WMDs, I'd think about getting some focus in your life. Maybe go a walk? Read a book instead? Or just scratching your groin might be more worthwhile. Ha ha. (Look you've even got me typing laughter now. Are you happy?)

@Anon: 9.33. How do you know this? Do you own a time machine?

"I love how all the dead wood that got fired from TBWA comes on here to bitch and moan like whiney 7-year olds."

Most of the people that "got fired" as you put it (I'd prefer to say treated like ****) have pretty good reason to bitch about TBWA actually. Did you ever think that the reason there's so many people ready to slate said agency, is because the agency have a track record of treating people so badly?

I had to leave that company because I wasn't fulfilling my duties apparently. Despite working my nuts off. Winning pitches. And trying like buggery to get good work out.

Like most of the others who were put in a similar position by Pete Lewtas, I have now moved on, found work and am even enjoying my job again. But I will always take issue with the way one Dave Trott wannabe and the Global Agency Network of The Year, tried their hardest to complicate my life because I wasn't one of the people the CD wanted to go drinking with.

And I wish I didn't have to post this anonymously.

(And yes, this 'viral' will have been briefed in as a viral based on my experience of TBWA. The kid is great, good writing by whoever wrote it, shame it's not on TV...doesn't change the fact the agency is a carcass).

Think it's ok. Seems a bell of a lot of bitterness and negativity. All anonymous.Oh look I've posted anon as well!

"Shame it is not on TV" Why is it a shame? It is meant to be a viral, even though it does not work as a viral. Catch up guys getting on TV is not be all and end all. Unless your an Art Director stuck in the 80's.

Anon 13:23.

Missing the point much? People are saying it's a shame it isn't on TV because it might have worked on TV. It won't work as a viral so it's a shame it's being portrayed as one.

Wow. Get over yourselves.

From a far i'm getting really bored of all the TBWA ex exployees using the forum to offer pithy pointless comments and attacks - like has been said - get over it and move on - you're like a bunch of jilted johns. The folk there appear to be putting out good work and at least have the balls to put out a press release - which innevitably gets murdered.

Sack that, I'm gonna keep slaughtering the gigantic winkers.

Jilted Johns and dead wood?? So does that go for the guys at Driven who took all their clients with them and won agency of the year a couple of years ago (I confess to not being sure).

Being a jilted piece of dead wood myself, who also happens to have gone on to better things, I can honestly say that nothing stings more that being 'removed' due to, as someone in this thread quite accurately put it, not being someone's drinking buddy and just getting on with it.

TBWA has not enjoyed a rise to the old power it once was since then, quite the reverse is true. Does that not go some way to support their argument?

And for those who were forced through the door dispite years of hard work and dedication - let them moan, let them poor their hearts out, because the vast majority did not deserve it.

As for people telling people to get over it, I am sure these threads help them do just that! And if you didn't work there then you don't know, so by your own advice - move along!

For those who were there - I hope you have all got a better situation now.

Since the Drum are so keen to promote their 'Leagues' (Most Awarded Agency, Power 100 (shudder), etc.) do you think you could do a 'Most Hated 100'? I'd be happy with a top 10 even.

Most of the people slagging off TBWA\ will have friends that still work there. These people might have had a problem with a certain Creative Director, but now he's gone isn't it time to get over it and show some support for friends and ex-collegues that still work there?