Illustrated campaign promotes The Manchester Weekender
A campaign to promote The Manchester Weekender has been created by Modern Designers.
The Weekender, a two-day-event in Manchester which includes art, culture, music, film, food, literature, walks, poetry, politics, photography, theatre and spectacle, will be held at the beginning of October.
To promote the event, Modern Designers was commissioned to create a campaign, which saw the agency commission illustrator Jamie Cullen through Synergy, to create an illustrated 2010 which would highlight the most unusual cultural experiences found anywhere in the UK.
The illustration has been shortened to 10 to create a greater impact in print and adverts.
The Manchester Weekender is part of ‘Creative Tourist’, a two-year tourism communications project for the Manchester Museums’ Consortium.
Susie Stubbs of creativetourist.com commented; “Jamie’s illustration style fits perfectly with the brand we’ve been developing for Creative Tourist over the past 18 months. We all love it here and we’ve already had such a great response to all the print and adverts “
The illustrations are running across a promotional campaign including press, guides, posters and merchandise.
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Comments
I saw this in the press recently and thought it looked great. Makes me want to go to it (I think that's called good advertising)... well done all round.
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Nice.
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It's pretty-but I don't get it.Sorry.
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It's a piece of design put on to a press ad / poster. It tells me nothing about the weekend unless I want to invest time into reading the copy. I don't. I've turned the page in the newspaper, I've driven past the poster and couldn't take it all in. It is not good advertising anon 09:43. It is a design agency 'doing' advertising. This is what 'we' in the regions do time and time again and it makes us look clueless.
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At best it's a brochure cover. Vic, you're right-unfortunately. There seems to be a lack of understanding what an ad is. That goes for clients and many of the so called 'agencies' in the area.
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It stopped me, because it's nice and somehow familiar (typography).
I then invested a couple of moments to decipher the image after reading the copy.
I then want to find out more. Which works for me.
It therefore engaged me, on two levels, as a piece of design and a communication piece.
Job done.
So what parts of the illustration really sum up manchester? not that many from what I can see, a great example of style over substance.
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Tim, it is a poster and a press ad. And it doesn't work. Honest.
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As others have said, it's a press ad at best, certainly not a poster. And why does it look like a copy of 'Nova' magazine from the 60s? Not really the best way to promote cutting edge culture.
Form over function.
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