Dreams set for ad account review
Dreams set for ad account reviewBed specialist Dreams is reported to be set to review its advertising account, currently held by Robson Brown.
The Newcastle-agency has held the account for a decade, although it seems that the client is looking to hold a pitch process in the near future having approached agencies.
Media is not thought to be included in the review.
At the time of writing, marketing director Mike Butler was on holiday and unavailable for comment.
According to The Neilson Company, the brand spent £29 million on marketing last year with £23.7 million on TV, £4.4 million on press and £1.7 million on radio.
The brand also works with Momentum and Brilliant Media.
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Comments
Should probably do some kind of Iphone App. For beds.
No no, a viral campaign...it'll be hilarious.
They did run a promotion, buy a bed and get a free dream catcher no wonder it's up for review
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