WD-40 campaign continues to promote cleaning use
WD-40 campaign continues to promote cleaning use
A regional campaign for WD-40 promoting it as a multi-use produce and educate consumers about its cleaning usage has begun to roll out.
Following a radio campaign which ran on Talk Sport in recent months, the lubricant brand is aiming to continue to raise awareness that it can be used to clean a host of items from lawnmowers to cooker hoods and also remove sticky labels.
Created by Manchester’s Waggle Dance, the campaign will initially run in the north of England on TalkSport and in press before running nationally next year.
WD-40 will also work with The Scouts, sponsoring the organisations’ DIY badge, with PR being handled by Connect PR.
David Whittome, WD-40’s Head of UK Marketing, said: “We have a real opportunity through this campaign and PR to educate people on the cleaning abilities of WD-40. It’s already a much loved brand across the world and our job is to ensure that people fully appreciate just how limitless its uses are."
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Comments
Not as good as the 'Use it to clean your teeth' ad (visual: a saw).
Not as good as the ad for my local kebab shop if I'm honest.
Clean it till it squeaks!
Err, oh, hang on...
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Not been on here for a while. And really don't care, but amazing how many brave people post smart arse comments without a face. Brave. Maybe the editor should only allow comments from people that don't post ANON. Just a thought.
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Why does every marketeer think their brand should push its boundaries and start trying to be something it's not? WD-40 is a brilliant brand. It stops stuff sticking. Or squeaking or whatever. Isn't that enough?
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mmmmm WD40, takes me back to my bogey building days. Although if I knew it cleaned then, it could have saved me a fortune in time and money cleaning my bogey (pram) wheels with tcut. As for the ad.......
Nothing brave about saying this ad isn't very good, is there? Do you think a student couldn't do this?
Anyway.
WD40 also attracts fish to lures, in case you didn't know.
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it isn't very good. Do you need me to tell you why?
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WD-40 is a no nonsense product. This is a no nonsense ad that tells me something I didn't know. Okay, it's not clever. It's unlikely to win any awards, but it does give me another reason to consider buying it.
I don't have a lawnmower myself but I do borrow my neighbour's. Next time, maybe I'll whip out my WD-40 and give it a buff.
Big respect to a fellow Simon for coming on here and defending his agency's work.
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WD-40 Multi-Use Product is a pretty consumer-unfriendly name though. Sort of thing you see on a client brief. Personally, I'd have called it something like WD-40 Multi. That's just me though.
Oh dear!
Nothing 7th rate about these ads though is there.
If you hold your work up on show, you have to put up with the consequences I'm afraid. Plenty of creative people log in here and no-one in a creative department is going to enjoy these ads.
So we can only comment on work we've won then Simon?
I can't find Waggle Dance on google btw
Is that actually an ad?
Anon #1 - you're hired - potentially much better.
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