Reckitt Benckiser has appointed Live & Breathe to promote its Air Wick air freshener brand.

Following a three-way-pitch, the agency has been tasked as shopper marketing agency for Air Wick and will develop an integrated campaign, set to roll out next Spring including in-store activation and experiential initiatives which will take their lead from the brand’s above-the line-campaign.

Nick Gray, managing director of Live & Breathe, commented: “Understanding the retail environment has been our core expertise since we launched over twenty years ago. We combine this with a thorough knowledge of above and below the line marketing strategies so that we provide a 360 degree perspective for any shopper brief that we undertake.”