Public body Quality Meat Scotland, which supports the Scottish red meat industry, has appointed Stripe Communications on a six month retained contract.

The appointment follows a three-way-pitch through the Scottish Government framework and will see the Edinburgh-based agency tasked with delivering consumer PR to promote the organisation’s three brands – Scotch Beef, Scotch Lamb and Specially Selected Pork.

Stripe’s food and drink team will also support the client’s health and education activity as well as ad-hoc projects and raise awareness of its campaign launches and key messages.  

Juliet Simpson, managing director of Stripe Communications, commented: "The quality of Scotch Beef, Scotch Lamb and Specially Selected Pork is recognised by chefs and consumers all over the world. We're thrilled to have the opportunity to work with the QMS communications team to support these famous brands during an exciting time for the industry."