Origin to create Superdrug's new brand guidelines
Origin to create Superdrug's new brand guidelinesSuperdrug has appointed Cheshire agency Origin to create its new brand guidelines.
Origin, which has worked with the retailer on design tasks for "a good few years now", broke the news on its blog, saying: "If you’ve ever undertaken a task like brand guidelines, you’ll know what a huge job it can be (not to mention a huge responsibility).
"It’s an exciting rapidly-changing time for Superdrug (keep watching this space!) so we’re double delighted to be at the heart of those changes."
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