Costa reaches TV for first time
The first TV advertisement for Costa Coffee is set to run from Thursday, aiming to highlight the quality of the brand's coffee.
‘Monkeys and Typewriters’ created by Karmarama and directed by Sam Brown, focuses on that age old theory that a room full of monkeys using typewriters will eventually produce the entire works of Shakespeare... but could they produce the perfect cup of coffee?
Premiering during Coronation Street on ITV1, the ad will run for four weeks across national terrestrial and multichannel in both 60 and 30 second formats and will be accompanied by print and online executions.
Supporting press activity will run in national newspapers featuring bold, confident headlines stating that ‘not all coffee is made equal’ and that Costa is on a ‘mission’ to save the world from mediocre coffee.
An online campaign will also support the above-the-line work.
Jim Slater, marketing director for Costa, commented: “Costa is enjoying double-digit like for like sales growth, and we aim to continue this great momentum. Independent surveys consistently prove that coffee lovers prefer Costa, and this TV commercial will help us to explain the reasons why.”
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nice
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Great vo/script excellently delivered. Double expresso.
Great, made me smile, monkeys just can't help but be funny...and not a bag of PG tips in site.
Nice ad, made me smile... just like the ikea cats did.
nicely lit and shot - good, but maybe could have extracted a bit more humour out of the visuals.
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Strangely, mac monkeys can make an excellent cup of coffee.
My concern is that even though the Monkey's are great, there are no Dwarves or Unicorns. Other than that, top.
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Monkeys are funny, but not as funny as cheese,
Agree it's nice ad. But there's a glaring hole in the logic in the VO. Shakespeare's work wasn't down to luck. Said with such conviction though that I nearly believed it. And one of those monkeys is clearly just acting. Yours pedantically, Anon.
One word. Lovely.
Strangely enough, I was served by someone in a Costa recently and to say they had all the skill and ability of a monkey would be doing a disservice to our simian friends.
It took thousands of pounds and weeks of thinking for you to realise that a bunch of monkeys could not make a decent cup of coffee...How about if you put some monkeys in a room for a long time to see if they could come up with a compelling idea as to why I REALLY should drink Costa coffee.
I really don't like this. The VO is smarmy, patronising and well, pretty creepy- it only makes me want to distance myself from the brand. The monkeys aren't funny they are annoying, and 'time and training to become an expert barrista' - aah, so that's why they get paid minimum wage.
Also to go for a 'premium' message when the brand doesn't feel premium in the slightest (ever been in a costa?) is foolish.
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"'time and training to become an expert barrista' - aah, so that's why they get paid minimum wage."
Now that's patronising and smarmy. Get over yourself.
Anonymous 12:02
Do you have to be so bloody literal all the time? Are you the same anonymous that seems to appear on every comments thread who isn't happy unless every ad is just an explanation that "you should buy product X because it has 15% more super granulated hydroshags than product Y"
How many reasons did Honda Choir REALLY give you to drive a Honda?
10:35
Unicorns aren't funny. eg. The Tenents ad.
Dwarves aren't funny. eg. That awful car showroom ad thing.
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Liked it, I'd love to see the face of Health & Safety man when they air this...
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Liked it, I'd love to see the face of Health & Safety man when they air this...
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