Getty Images has released a new online publication, The Curve, created by Proud Creative, concentrating on educating brands and their decision making over their visual content.

The publication, available online as a PDF and also through iPad tracks, includes the latest trends shaping the evolution of visual communications across a variety of industries.

Each article can be viewed individually online with links through to lightboxes of relevant images allowing the user to see how visual communications can affect their brand marketing.

These articles can also be shared to allow collaboration.

The launch issue focuses on financial content from case studies from Barclaycard, Nationwide and Standard Chartered bank while the iPad edition offers is delivered through an app.

Andy Saunders, vice president of creative imagery at Getty Images, commented: “Getty Images is dedicated to supporting its customers and that means giving them additional resources and consultancy like The Curve.”

“As leaders in supplying imagery and multimedia content to the industry,  The Curve enables us to share that knowledge with users, offering insight into the visual trends affecting their industry and helping them to develop and enhance their own brand communications.”