The Scottish Advertising Awards 2010 have been announced.
The Drum Grand Prix
Sponsored by Daily Record and Sunday Mail
AWARD
Company: The Leith Agency
Client: AG Barr
Title: Bruzil
Art Director: Chris Scott
Copywriter: David Grenfell
Production Company: MTP
Director: Chris Scott
Chairman’s Award
Sponsored by Daily Record and Sunday Mail
AWARD
Company: The Union
Client: STV
Title: Holland and World Cup
Art Director: Paul McDonald
Copywriter: Euan Auld
Lifetime Achievement Award
Sponsored by Mail Media Centre from Royal Mail
Ernie Nicholls
Ernie Nicholls Media
Client of the Year
Sponsored by STV
C&C for Tennent's Lager
Advertising Agency of the Year
Sponsored by News International Newspapers Limited
The Leith Agency
Media Buying Point of the Year
Sponsored by News International Newspapers Limited
Feather Brooksbank
Creative Team of the Year
AWARD
Euan Auld and Paul McDonald
The Union
NOMINATION
Chris Rush and Andy Peel
The Leith Agency
Press Campaign
Sponsored by Sunday Mail
AWARD
Company: Union Advertising
Client: Scottish Government
Title: Vicious Circle, Drink, Bills
Art Director: Ruth Yee
Copywriter: Martin Hartley
Typographer: Ruth Yee
COMMENDATION
Company: The Union
Client: Sterling Furniture
Title: Edge (World Cup, The Open, Wimbledon)
Art Director: Ben Craig
Copywriter: Michael Hart
Typographer: Ben Craig
COMMENDATION
Company: The Union
Client: Historic Scotland
Title: Christmas
Art Director: Paul McDonald
Copywriter: Euan Auld
Press Advert
Sponsored by Daily Record
AWARD
Company: Frame
Client: Bulmers Cider (Heineken UK)
Title: Squeezing the Best out of the British Summer – Pub Garden
Art Director: David Aylesbury
Copywriter: Angus Walker
Typographer: Eilidh McDonald
Photographer: Gary Salter
COMMENDATION
Company: Hotel du Vin Brand
Client: Hotel du Vin
Title: Wine Hour Glass
Art Director: Dean Brindley
COMMENDATION
Company: Hotel du Vin Brand
Client: Hotel du Vin
Title: Christmas Tree
Art Director: Dean Brindley
NOMINATION
Company: The Leith Agency
Client: Scottish Government – No Knives, Better Lives
Title: Wheelchair
Art Director: Guy Vickerstaff
Copywriter: Phil Evans
Photographer: Mark Seager
Public Sector Press Advert
AWARD
Company: The Union
Client: The Scottish Government
Title: Vicious Circle
Art Director: Ruth Yee
Copywriter: Martin Hartley
Typographer: Ruth Yee
COMMENDATION
Company: Family
Client: Scottish Conservatives
Title: Tory I.O.U
Art Director: Kevin Bird
Copywriter: David Isaac
Typographer: Kevin Bird
Photographer: Mark Seager (Simple Photography)
Retoucher: Joe Connolly
Food and Drink Press Advert
AWARD
Company: Hotel du Vin Brand
Client: Hotel du Vin
Title: Christmas Tree
Art Director: Dean Brindley
COMMENDATION
Company: Hotel du Vin Brand
Client: Hotel du Vin
Title: Wine Hour Glass
Art Director: Dean Brindley
NOMINATION
Company: Hotel du Vin Brand
Client: Hotel du Vin
Title: Valentines Rose Glass
Art Director: Dean Brindley
Retail Press Advert
AWARD
Company: The Union
Client: Sterling Furniture
Title: Edge – Open
Art Director: Ben Craig
Copywriter: Michael Hart
Typographer: Ben Craig
COMMENDATION
Company: The Union
Client: Sterling Furniture
Title: Edge – World Cup
Art Director: Ben Craig
Copywriter: Michael Hart
Typographer: Ben Craig
COMMENDATION
Company: The Union
Client: Sterling Furniture
Title: Edge – Wimbledon
Art Director: Ben Craig
Copywriter: Michael Hart
Typographer: Ben Craig
Financial, Professional or Trade Press Advert
AWARD
Company: The Leith Agency
Client: Irn-Bru
Title: The King of Pop
Art Director: Ian Fletcher / Mike Kinlan
Copywriter: Mike Maxwell
Typographer: Ian Fletcher / Mike Kinlan
Photographer: Victor Albrow
Use of Small Space
AWARD
Company: The Leith Agency
Client: Irn Bru
Title: Bruzil
Art Director: Chris Scott
Copywriter: David Grenfell
COMMENDATION
Company: The Union
Client: Historic Scotland
Title: Ticket
Art Director: Paul McDonald
Copywriter: Euan Auld
Radio Campaign
Sponsored by Bauer Radio Scotland
AWARD
Company: The Union
Client: STV
Title: World Cup
Art Director: Paul McDonald
Copywriter: Euan Auld / Michael Hart
COMMENDATION
Company: The Leith Agency
Client: Scottish Government
Title: Cocaine (supermarket, phone, train)
Art Director: Chris Scott
Copywriter: David Grenfell
Production Company: Finiflex
Director: John Vick
Radio Commercial of 30 Seconds or Less
Sponsored by Bauer Radio Scotland
AWARD
Company: Frame
Client: East Kilbride Shopping Centre
Title: Brave
Copywriter: Adam Smith
Production Company: Red Facilities
COMMENDATION
Company: The Union
Client: STV
Title: Holland
Art Director: Paul McDonald
Copywriter: Euan Auld
Radio Commercial Over 30 Seconds
Sponsored by Bauer Radio Scotland
AWARD
Company: Newhaven Communications
Client: Scottish Government
Title: Domestic Abuse ‘Call’
Copywriter: Troy Farnworth & Marcus Culloty
Audio Engineer: James Lyon
Other: Mixed at Red Facilities
COMMENDATION
Company: Frame
Client: NHS Health Scotland
Title: Choose Life: Don’t Hide It, Talk About It
Copywriter: Angus Walker, Douglas Jack & Jennifer Woods
Production Company: Rorschach Radio
COMMENDATION
Company: Newhaven Communications
Client: Tennent’s Lager
Title: Reception
Copywriter: Zane Radcliffe
Sound Engineer: Max Howarth
Other: Mixed at Red Facilities
Television Campaign
AWARD
Company: Newhaven Communications
Client: Tennent’s Lager
Title: ‘Madman’s Dream’, ‘Can Monkeys’ and ‘New Firm’
Art Director: Rufus Wedderburn
Copywriter: Chris Watson
Production Company: Rattling Stick
AWARD
Company: The Union
Client: Staples Retail UK
Title: Thanks Staples
Art Director: Richard Marr
Copywriter: Heather Hughes
Production Company: Cask Productions
Director: Jon Greenhalgh
COMMENDATION
Company: MPH Creative Ltd
Client: Albert Bartlett & Sons (Airdrie Ltd)
Title: Theatrical Agent
Art Director: Alfredo Marcantonio
Copywriter: Alfredo Marcantonio and Paul Weiland
Production Company: Weilands
TV Commercial Produced for 20k or Less
COMMENDATION
Company: STV Creative
Client: Local Authorities / David McLavin
Title: Sandwich Board: Internet Protection
Art Director: David Tennent
Copywriter: David Gilmour / David Tennent
Typographer: David Gilmour
Photographer DoP: Simon Ross
Production Company: STV Creative
COMMENDATION
Company: The Leith Agency
Client: AG Barr
Title: Bruzil
Art Director: Chris Scott
Copywriter: David Grenfell
Production Company: MTP
Director: Chris Scott
TV Commercial of 20 sec or Less
NOMINATION
Company: The Leith Agency
Client: AG Barr
Title: IRN-BRU – The Mighty Glass
Art Director: Michael Kinlan
Copywriter: Mark Davies
Production Company: The Gate / World of Arthur Com
Director: Richard Oliver
Animator: Felix Massie
TV Commercial of 21-30 Seconds
Sponsored by Getty Images Footage and Music
AWARD
Company: The Union
Client: Staples Retail UK
Title: Thanks Staples – Office Supplies
Art Director: Richard Marr
Copywriter: Heather Hughes
Production Company: Cask Productions
Director: Jon Greenhalgh
COMMENDATION
Company: Newhaven Communications
Client: Tennent’s Lager
Title: Can Monkeys
Art Director: Rufus Wedderburn
Copywriter: Chris Watson
Production Company: Rattling Stick
COMMENDATION
Company: Newhaven Communications
Client: Skyscanner
Title: Planespotters
Art Director: Troy Farnworth
Copywriter: Marcus Culloty
Production Company: The Gate
Director: Bert and Bertie
COMMENDATION
Company: The Union
Client: Staples Retail UK
Title: Thanks Staples – Printer
Art Director: Richard Marr
Copywriter: Heather Hughes
Production Company: Cask Productions
Director: Jon Greenhalgh
NOMINATION
Company: Mallinson Television Productions
Client: Balance North East – Alcohol Awareness Week
Title: Mam and Dad - Dad
Art Director: Simon Storey
Copywriter: Mick McCabe
Director: Ewan Stewart
Production Company: MTP
NOMINATION
Company: Mallinson Television Productions
Client: Balance North East – Alcohol Awareness Week
Title: Mam and Dad - Mam
Art Director: Simon Storey
Copywriter: Mick McCabe
Director: Ewan Stewart
Production Company: MTP
NOMINATION
Company: STV Creative
Client: Scottish Local Authorities
Title: Sandwich Board: Internet Protection
Art Director: David Tennent
Copywriter: David Gilmour / David Tennent
Typographer: David Gilmour
Photographer DoP: Simon Ross
Production Company: STV Creative
TV Commercial over 30 Seconds
Sponsored by Plum Films
AWARD
Company: Newhaven Communications
Client: Tennent’s Lager
Title: New Firm
Art Director: Rufus Wedderburn
Copywriter: Chris Watson
Production Company: Rattling Stick
COMMENDATION
Company: The Leith Agency
Client: AG Barr
Title: IRN-BRU – Butcher
Art Director: Michael Kinlan
Copywriter: Mark Davies
Production Company: MTP
Director: Cris Mudge
Animators: Sherbet (Dennis Sisterson)
COMMENDATION
Company: Newhaven Communication
Client: Tennent’s Lager
Title: Madman’s Dream
Art Director: Rufus Wedderburn
Copywriter: Chris Watson
Production Company: Rattling Stick
NOMINATION
Company: The Union
Client: Scottish Government
Title: Pause
Art Director: Ruth Yee
Copywriter: Martin Hartley
Typographer: Ruth Yee
Production Company: Cask Productions
NOMINATION
Company: The Union
Client: Scottish Government
Title: Take
Art Director: Ben Craig
Copywriter: Michael Hart
Production Company: MTP
Cinema Campaign or Commercial
Sponsored by Plum Films
AWARD
Company: Newhaven Communications
Client: Tennent’s Lager
Title: ‘Madman’s Dream’, ‘Can Monkeys’ and ‘New Firm’
Art Director: Rufus Wedderburn
Copywriter: Chris Watson
Production Company: Rattling Stick
COMMENDATION
Company: The Leith Agency
Client: AG Barr
Title: IRN-BRU – Butcher
Art Director: Michael Kinlan
Copywriter: Mark Davies
Production Company: MTP
Director: Cris Mudge
Animators: Sherbet (Dennis Sisterson)
NOMINATION
Company: The Union
Client: Scottish Government
Title: Unpredictable
Art Director: Ruth Yee
Copywriter: Martin Hartley
Typographer: Ruth Yee
Production Company: MTP
Outdoor Campaign
AWARD
Company: Family
Client: Overgate Shopping Centre
Title: 12 Mums of Christmas
Art Director: Jennifer Wood
Copywriter: Jennifer Wood
Photographer: Euan Myles
Production Company: The Jones Agency
COMMENDATION
Company: The Union
Client: STV
Title: World Cup
Art Director: Paul McDonald
Copywriter: Euan Auld
NOMINATION
Company: The Leith Agency
Client: AG Barr
Title: Spot the Difference
Art Director: Michael Kinlan
Copywriter: Mark Davies
6, 4 or Smaller Sheet Poster
AWARD
Company: The Bridge
Client: Scottish National Blood Transfusion Service
Title: Back on His Feet
Art Director: Simon Parker
Copywriter: Ali Taylor
Typographer: Stephen Gallagher
COMMENDATION
Company: The Union
Client: National Libraries of Scotland
Title: Thistle Spotlight
Art Director: Ruth Yee
Copywriter: Martin Hartley
Typographer: Ruth Yee
NOMINATION
Company: The Bridge
Client: Caledonian MacBrayne
Title: I Spy
Art Director: Simon Parker
Copywriter: Ali Taylor
Typographer: Stephen Gallagher
NOMINATION
Company: Hotel du Vin Brand
Client: Hotel du Vin
Title: Christmas Tree
Art Director: Dean Brindley
48 or 96 Sheet Poster
AWARD
Company: Family
Client: Scottish Conservatives
Title: Tory I.O.U
Art Director: Kevin Bird
Copywriter: David Isaac
Typographer: Kevin Bird
Photographer: Mark Seager (Simple Photography)
Retoucher: Joe Connolly
COMMENDATION
Company: The Union
Client: STV
Title: Holland
Art Director: Paul McDonald
Copywriter: Euan Auld
NOMINATION
Company: The Leith Agency
Client: AG Barr
Title: Spot the Difference – Kitten
Art Director: Michael Kinlan
Copywriter: Mark Davies
NOMINATION
Company: The Leith Agency
Client: AG Barr
Title: Spot the Difference – Shark
Art Director: Michael Kinlan
Copywriter: Mark Davies
Unusual Size or Special Build
COMMENDATION
Company: Newhaven Communications
Client: Tennent’s Lager
Title: Moustache Special Build
Art Director: Rufus Wedderburn
Copywriter: Chris Watson
Typographer: Graham Kells
Other: Build by Hyperspace
NOMINATION
Company: Newhaven Communications
Client: Scottish Government
Title: Ageism ‘Wrinkles’
Art Director: Rufus Wedderburn
Copywriter: Chris Watson
Other: Build by b:spoke
Advert on a Mobile Medium
AWARD
Company: The Leith Agency
Client: AG Barr
Title: Old Boot
Art Director: Guy Vickerstaff
Copywriter: Phil Evans
Photographer: IStock
COMMENDATION
Company: The Leith Agency
Client: Scottish Government
Title: Knife or Life
Art Director: Guy Vickerstaff
Copywriter: Phil Evans
Business to Business Direct Mail
NOMINATION
Company: The Bridge
Client: The Bridge
Title: Original Bling
Art Director: Simon Parker
Copywriter: Ali Taylor
Typographer: Elaine Stewart
Consumer Direct Mail
Sponsored by Mail Media Centre from Royal Mail
AWARD
Company: Denvir
Client: Loch Fyne Restaurants
Title: Fresh Fish
Art Director: Phil Sanderson
Copywriter: Phil Sanderson
COMMENDATION
Company: Newhaven Communications
Client: Scottish Government
Title: Ageism ‘Wrinkly Leaflet’
Art Director: Rufus Wedderburn
Copywriter: Chris Watson
Website
AWARD
Company: Whitespace
Client: Tennent’s Lager
Title: Tennent’s Hub
www.tennents.com
COMMENDATION
Company: The Gate Worldwide
Client: University of Glasgow
Title: Afternow – What’s Next for the Future? HYPERLINK "javascript:void(0)/*278*/" \t "_blank"
HYPERLINK "http://www.afternoon.co.uk%20" \t "_blank" www.afternow.co.uk
NOMINATION
Company: Whitespace
Client: Scottish Government
Title: Sexual Health Scotland
HYPERLINK "javascript:void(0)/*278*/" \t "_blank" www.sexualhealthscotland.co.uk
NOMINATION
Company: The Zen Agency
Client: The Halo Trust Organisation
Title: Halo Trust
HYPERLINK "http://www.halotrust.org" www.halotrust.org
Viral
Sponsored by Getty Images Footage and Music
AWARD
Company: The Leith Agency
Client: AG Barr
Title: Bruzil
HYPERLINK "http://www.irn-bru.co.uk/bruzil/home.html" http://www.irn-bru.co.uk/bruzil/home.html
Art Director: Chris Scott
Copywriter: David Grenfell
Production Company: MTP
Other: James Williamson
COMMENDATION
Company: The Leith Agency
Client: Scottish Government
Title: Knife Crime – Graffiti
http://www.youtube.com/noknivesbetterlives
Art Director: Steve Allsopp
Copywriter: Alfie Hayward
Production Company: INK Animation
COMMENDATION
Company: The Union
Client: Historic Scotland
Title: Brilliant Stuff
HYPERLINK "http://www.brilliantstuff.co.uk" www.brilliantstuff.co.uk
Art Director: Ben Craig
Copywriter: Michael Hart
Production Company: MTP
NOMINATION
Company: Mallinson Television Productions Ltd
Client: Steph Davies
Title: Gym Equipment
Creative Director: Angus Walker
Copywriter: Steve Manson
Director: Stuart Elliot
Production Company: MTP
NOMINATION
Company: Whitespace
Client: Edinburgh Fringe Festival
Title: Fringecover
Online Advert or Campaign
AWARD
Company: Whitespace
Client: Tennent’s Lager
Title: The Fabulous Brew Conceived by Hugh
http://www.tennents.com/hughtennent/
COMMENDATION
Company: The Leith Agency
Client: AG Barr
Title: Bruzil
HYPERLINK "http://www.irn-bru.co.uk/bruzil/home.html" http://www.irn-bru.co.uk/bruzil/home.html
Art Director: Chris Scott
Copywriter: David Grenfell
Production Company: MTP
Other: James Williamson
COMMENDATION
Company: Whitespace
Client: Scottish Government (Safer Scotland)
Title: Country Roads. Don’t Risk It
HYPERLINK "http://www.dontriskit.info/country-roads" http://www.dontriskit.info/country-roads
NOMINATION
Company: The Bridge
Client: Scottish National Blood Transfusion Service
Title: Vicky
Art Director: Simon Parker
Copywriter: Ali Taylor
NOMINATION
Company: The Bridge
Client: Scottish National Blood Transfusion Service
Title: Dave
Art Director: Simon Parker
Copywriter: Ali Taylor
Copywriting
AWARD
Company: Union Advertising
Client: Scottish Government
Title: Vicious Circle, Drink, Bills
Art Director: Ruth Yee
Copywriter: Martin Hartley
Typographer: Ruth Yee
NOMINATION
Company: The Bridge
Client: The Bridge
Title: Original Bling
Art Director: Simon Parker
Copywriter: Ali Taylor
Typographer: Elaine Stewart
Art Direction
AWARD
Company: Newhaven Communications
Client: Tennent’s Lager
Title: Madman’s Dream ‘Curly Moustache’
Art Director: Rufus Wedderburn
Copywriter: Chris Watson
Typographer: Graham Kells
AWARD
Company: Family
Client: Overgate Shopping Centre
Title: 12 Mums of Christmas
Art Director: Jennifer Wood
Copywriter: Jennifer Wood
Photographer: Euan Myles
Production Company: The Jones Agency
Use of Typography
COMMENDATION
Company: Newhaven Communications
Client: Tennent’s Lager
Title: Madman’s Dream
Art Director: Rufus Wedderburn
Copywriter: Chris Watson
Typographer: Graham Kells
Use of Illustration
NOMINATION
Company: Denvir
Client: Halls – Wee Willie Winkies
Title: Goldilocks, Hansel & Gretel and Little Red Riding Hood
Art Director: Phil Sanderson
Copywriter: Phil Sanderson
Illustrator: Steve Carroll
Use of Animation
AWARD
Company: The Leith Agency
Client: Scottish Government
Title: Knife Crime – Graffiti
HYPERLINK "http://www.youtube.com/watch?v=RdyBsMnzy_A" http://www.youtube.com/watch?v=RdyBsMnzy_A
Art Director: Steve Allsopp
Copywriter: Alfie Haywood
Production Company: INK Animation and MTP
NOMINATION
Company: Family
Client: Scottish Design Awards
Title: Choose Your Weapon
HYPERLINK "http://www.youtube.com/watch?v=65KVIwa8EAk" http://www.youtube.com/watch?v=65KVIwa8EAk
Art Director: Mark McGrotty
Copywriter: Mark McGrotty
Typographer: Mark McGrotty
Music: Zelig Sound and Composition Design
NOMINATION
Company: Flaunt (HATII, Glasgow University)
Client: Digital Preservation Europe
Title: Team DP and the Deadly Cryptic Conundrum
HYPERLINK "http://www.flauntproductions.com/directors_sd_dpe4.html" \o "http://www.flauntproductions.com/directors_sd_dpe4.html" http://www.flauntproductions.com/directors_sd_dpe4.html
Art Director: Stephen Donnelly
Copywriter: Dave Ferguson
Directors: Stephen Donnelly and Dave Ferguson
Production Company: Flaunt
Use of Photography
NOMINATION
Company: Frame
Client: Bulmers Cider (Heineken UK)
Title: Squeezing the Best out of the British Summer – Pub Garden
Art Director: David Aylesbury
Copywriter: Angus Walker
Typographer: Eilidh McDonald
Photographer: Gary Salter
NOMINATION
Company: The Union
Client: Visit Scotland Local Marketing
Title: Beach
Art Director: Ruth Yee
Copywriter: Martin Hartley
Typographer: Ruth Yee
Photographer: Barney Cokeliss
Charity Advert
COMMENDATION
Company: Newhaven Communications
Client: Rape Crisis
Title: Rape Crisis ‘Skirt’
Art Director: Gareth Howells
Copywriter: Zane Radcliffe
Production Company: MTP
Ambient Media/Stunts
Sponsored by Chesterfield Group
AWARD
Company: The Bridge
Client: Scottish National Blood Transfusion Service
Title: Back on His Feet
Art Director: Simon Parker
Copywriter: Ali Taylor
Typographer: Stephen Gallagher
AWARD
Company: The Bridge
Client: Caledonian MacBrayne
Title: Happy Island Hopping
Art Director: Simon Parker
Copywriter: Ali Taylor
Typographer: Stephen Gallacher
COMMENDATION
Company: Newhaven Communications
Client: Scottish Water
Title: Glasgeau
Art Director: Rufus Wedderburn
Copywriter: Chris Watson
Production Company: Glasstorm
Most Creative use of Media
AWARD
Company: The Bridge
Client: Scottish National Blood Transfusion Service
Title: Back on His Feet
Art Director: Simon Parker
Copywriter: Ali Taylor
Typographer: Stephen Gallagher
COMMENDATION
Company: The Bridge
Client: Caledonian MacBrayne
Title: I Spy
Art Director: Simon Parker
Copywriter: Ali Taylor
Typographer: Stephen Gallagher
NOMINATION
Company: The Union
Client: Scottish Government
Title: Unpredictable
Art Director: Ruth Yee
Copywriter: Martin Hartley
Typographer: Ruth Yee
Production Company: MTP
Integrated Campaign
Sponsored by Space and Time Media
AWARD
Company: The Leith Agency
Client: AG Barr
Title: Bruzil
Art Director: Chris Scott
Copywriter: David Grenfell
Photographer: Mark Seager
Production Company: MTP
Other: James Williamson
AWARD
Company: Newhaven Communications
Client: Tennent’s Lager
Title: Hugh Tennent Campaign
Art Director: Rufus Wedderburn
Copywriter: Chris Watson
House Advert/Self Promotion
AWARD
Company: The Leith Agency
Title: Leith Records
Art Director: Michael Kinlan and Chris Scott
NOMINATION
Company: The Bridge
Client: The Bridge
Title: Original Bling
Art Director: Simon Parker
Copywriter: Ali Taylor
Typographer: Elaine Stewart
Low Budget
AWARD
Company: The Leith Agency
Client: AG Barr
Title: Bruzil Virals
http://www.irn-bru.co.uk/bruzil/home.html
Art Director: Chris Scott
Copywriter: David Grenfell
Production Company: MTP
Other: James Williamson
COMMENDATION
Company: Newhaven Communications
Client: Baw Bags
Title: Pants Stickers
Art Director: Troy Farnworth & Marcus Culloty
Retoucher: Graham Kells
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Comments
comments
Judging by Gareth's tweet last night there will be some pretty severe hangovers this morning, which give me the opportunity to be first to comment.
There was some fantastic work that won last night and it was good to see a mixture of old names and new. Just goes to prove all those anons wrong this time last year who said it's always the same old same old.
Scotland is still producing some great work and talent and I wish I could have accepted Gordon Young's invite to the night.
Well done all.
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Ageism Wrinkles, travesty it didn't win. Best work in the whole show.
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Suspect that the difference between Union and the Leith for agency of the year was as the judges said - the quality of the big ideas.
If agency of the year was about the most awards/commendations, there wouldn't be much point in having it as an award would there?
comments
How does that work then? Are you more likely to win Agency of the Year if you pick up fewer awards and commendations? Surely then, someone like Smarts should win every year.
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The amount of awards / commendations etc has only been one of the criteria for winning Agency of the Year. They also look at financial performance through Companies House and new business performance.
Also, awards aren't like for like - ask any agency if they'd rather win an award for TV or an integrated campaign or an award for one of the 'lesser' categories - I won't mention them, cos it'll look like I'm having a go when I'm not, but you get the point.
Leith didn't win one award for TV or Cinema. Union won two. Please get your facts right Anon 14:42.
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According to people at The Drum financial performance is still taken into consideration anon 14.56. Hence the reference to Companies House which is one of the things I was told they look at. Plus new business wins and client retention etc.
Anyone at the Drum care to tell us what the criteria actually are?
comments
My God, the bitchiness on here is shocking! Sniff sniff....I smell sour grapes...
Quite agree Pete. The sour grapes seem to be growing on the vine near The Botanics.
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To extend Anon 19:17's tortuous metaphor, sour grapes can make a great wine. And it was another vintage year for those much-maligned folk at the Union. Well done guys.
Glad it wasn't a Government-fest again this year.
But what about that opening speech - I was ready to hang myself in the toilets after that.
Union win awards for TV, press and radio, commendations in posters.
Leith win awards for virals, integrated and self promotion, commendations in online.
ANYONE with any idea of what this industry is today would have given Leith that gong.
Glad it wasn't a Government-fest again this year.
But what about that opening speech - I was ready to hang myself in the toilets after that.
If Union had won agency of the year off the back of winning awards for that STV World Cup stuff, I'd have staged a dirty protest at Drum HQ.
Do I detect a certain bitterness from multiple anonymous Union employees who've had their nose put out of joint because they didn't win agency of the year?
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All awards are subjective, so no reason why the agency of the year shouldn't be as well. Although the criteria for picking it seem to be based on more measures than people give them credit for.
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