Midlands based marketing communications agency, Gough Bailey Wright, has been appointed to oversee the online launch of BabyDam, a bathwater barrier for babies.

Slotting into an ordinary household bathtub the plastic sheath is intended to save time, water, energy and money when bathing toddlers.

Gough Bailey Wright will handle the public relations and social media campaign behind the products launch whilst also undertaking search engine optimisation and a pay per click campaign.

The marketing firm won the account following a recommendation from a previous colleague and impressing BabyDam inventor, Graham Perry.

Gough Bailey Wright state that their promotional work is intended to push the bathroom product in the home of “every new family in the UK.”