Scottish Widows Investment has awarded the contract to maximise revenue income for the full-motion digital screen located at The Bull Ring in Birmingham to media owner and digital screen specialist Ocean.

The screen, situated at the City Centre House overlooking the Bullring will sit alongside Ocean Outdoor’s full-motion digital network, including the Media wall in Liverpool’s city centre and London Westfield’s Eat Street.

Tim Bleakley, Chief Executive of Ocean, commented: “Very few sites meet our selective criteria; all Ocean sites have a unique natural pull and the City Centre House Screen is very much in the Ocean family of sites. We are delighted to be working with Scottish Widows Investment Partnership to develop and grow digital out of home advertising opportunities in Birmingham.”

Peter Webb, Scottish Widows Investment Partnership, added:  “We are delighted to be working in partnership with Ocean Outdoor on this digital advertising project. Their position in this market brings both knowledge and expertise, maximising the potential for this iconic location to attract global brand campaigns, and bringing this bustling area of Birmingham into the exciting digital era.”

The digital screen will begin operation on 8 November.