Soreen brand manager discusses recent redesign and campaign
Soreen brand manager discusses recent redesign and campaignKat Collins, brand manager for ‘squidgy’ bread brand Soreen discusses the recent brand redesign and campaign that rolled out last month and what the aim is for the brand following the recent activity.
“The brand has been contemporised but retains the close consumer connection with the much-loved brand. Soreen is consumed by a range of people – from a generation of advocates who have grown up with the brand, to those that love Soreen for its great taste and low fat credentials,” explained Collins.
The full interview can be read in the current issue of The Drum or viewed on the MiNetwork website.
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Comments
I agree you have to bring a much loved brand up to date but this one doesn't work for me. The layout isn't brilliant and the photography is flat and lifeless.
The strapline is quite good though.
bet the strapline and visual were developed by different agencies
Does the client really think this is great work?
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I have to say I rather like it. It's eyecatching, the visual really grabs your attention and adds a quirky and interesting link to the strapline. I love use of the word squidgy - I don't think a brand has ever used that word to such good effect before.
comments
Didn't Weetabix do an almost identical 6-sheet poster campaign recently?
Duncan, Yes!
Jess, you need to get out more!
Flat, lifeless, disconnected - image says squidgy? Don't think so.
I like the energy burst on the pack, and think the 6-sheet is nice: clever, straightforward, with a cheerful message that can be taken on board with just a glance.
The packaging looks a impressive in store, especially when its stacked together it really stands out.
It's refreshingly simple, it has real stand out, it makes you re-asses the product... what more could you ask for? Well done to those concerned for getting out such a direct piece of communication.
Simplicity and standout. It works well.
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