Law firm Burness LLP has launched its new brand identity, created by The Leith Agency.

The new brand, developed from conversations with the firms clients, intermediaries and staff to find the values which differentiate the firm within the legal profession.

The values were identified as; innovation, passion and commercial intimacy, with the resulting identity featuring on the newly launched website, which features a piece of brand animation and regular blogs from lawyers across the business.

Burness - brand launch video from Leithal Thinking on Vimeo.

Philip Rodney, chairman of Burness LLP, said: “We have listened carefully to our clients and intermediaries in positioning our business as we continue through challenging economic times.  We have an ambitious and clear vision of who we are and where we want to be.  We just need to turn up the volume.  Our new brand identity will be important in helping us do this.  Our new brand is much more than a logo; it is the foundation of all our relationships.  It is a belief in how we do business and the effectiveness of the work that we produce.  Our promise is to cut through the noise and clutter and be committed to achieving what success looks like for our clients.”

Alan Ainsley, creative director of The Leith Agency, added; “The new identity (both visual and verbal) was borne out of a conversation, a belief about the way Burness do business and the effectiveness of the work that they produce. Going forward, the identity, reflecting the firm’s core promise and also its strength and confidence, will stand alone and speak for itself. We believe that this will strengthen the uniqueness and prominence of the Burness brand as well as reflecting a more confident approach.”