PHD North is working on the launch of Manchester City's new £1m city centre club shop.

The Manchester-based agency has been appointed by City's retail partner, Kitbag, as the media planner and buyer for the launch activity.

The new CityStore opens on shopping thoroughfare Market Street later this month and it will be promoted by outdoor and press advertising which kicks off this week.

Further media is planned for after the launch to drive footfall in the lead up to Christmas.

Ian Dolan, account director at PHD North, said: “We are excited about working with Kitbag and Manchester City to make this launch a success.

"We will be building on the work we have been doing with Manchester City over the past year with impactful use of media.”

City certainly know a thing or two about impactful media space having hit the headlines with the 'Welcome to Manchester' billboard on Deansgate and put artwork next to the busy Mancunian Way at the start of this season.