QHotels has tasked MediaVest Leeds with overseeing its integrated media activity.

The Leeds media planner and buyer has been tasked with increasing bookings across the hotel estate, including The Queens in Leeds and The Midland in Manchester, using on and offline channels.

Dominic Geary, managing director of MediaVest, said: “Although QHotels sit within a highly competitive sector, we believe they have the scope to maximise their opportunity. We’re looking forward to working with them to achieve this goal.”