Find out what's in today's issue of The Drum magazine, which is hitting desks across the UK.
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Coming up in future issues
RAR Financial Marketing Supplement
The November 26th issue of The Drum will look at Financial Marketing. Working in partnership with the Recommended Agency Register this will focus on recommended agencies that are servicing the financial sector and feature comment from financial clients.
Here’s just a taster of what's in our next issue, out Friday 12th November:
News roundup
Six pages of news, creative work and commentary from the UK marketing industry over the last fortnight, all pulled together for you to digest.
Creative Review
Peter Sandstrom, Marketing DIrector at Maxxium casts a critical eye over creative work from D&AD, Balance, Seven Seas, Holland Pies and the Scottish Government... and we pit his reviews against those of our online commentators.
Blogosphere
The simple blog is a more than effective way to vent your creative build-up and, in doing so, showcase some of the most inspired work from around the globe. We act as a funnel for the creative musings of others...
Appointments
A host of industry movers and shakers
So App-ropriate
The mobile app is growing in popularity and importance for marketers. So, we asked individuals from ten leading app development agencies to tell us which applications they have recently downloaded. Interestingly, only a smattering of ‘brands’ were represented among the chosen few.
The Co-op, cars & care homes
You may have expected Patrick Allen to sit back and enjoy the fruits of his labour as marketing director at The Co-operative Group, but always one for a challenge Allen has now embarked on an even more diverse marketing task. The Drum catches up with him as he takes up his new role at LNT Group.
The Mutha of all digital events
The last five days has seen Leeds Digital Festival hosting events aimed at boosting the city’s digital reputation. On the day of the culminating event, the Dadi Awards, Leeds Media chairman Gary McCall gives The Drum his thoughts on the Festival and his vision for the future.
Location Irrelevant - 16 page supplement
There’s a well known saying in the property game – Location, location, location. But how important is location in today’s marketing industry? Do you need to be close to clients to do the best job anymore?
Can Livesey cash in?
Australian-based brand Cash Converters recently appointed its first ever UK head of marketing in Richard Livesey, who is bringing his experience from Littlewoods to make the brand stronger in the UK. The Drum pops in to the Glasgow branch to pawn a few old Drum Yearbooks and find out what Livesey’s has planned.
Knowledge Bank
To succeed in today’s rapidly diversifying media and marketing environment you need the latest intelligence. Unlock The Drum’s Knowledge Bank and benefit from the very best industry advice.
Last Word
A collection of the weird and wonderful from the creative industries... This issue we see a collective of creative Scots joining forces for a good cause, One agency's take on 'Movember', a chocolate eating world record attempt and a campaign to ban shit Christmas tunes.
...And that's just one issue. Subscribe today and we will send you a copy of this week's issue as well as 24 more.
The Drum magazine distils the mass of news, comment and information across the marketing services sectors into a single intelligible and intelligent fortnightly package – keeping you abreast of important developments and opportunities.
A subscription to The Drum includes:
24 issues of the magazine mailed direct to your door. One delivered every fortnightFree creative awards supplementsFree copy of The Drum YearbookDesign, digital and regional reviews
What's more, only Drum subscribers receive free membership to the Marketing Industry Network – an exclusive online resource which gives you:
Exclusive invitations to industry networking events across the UKFREE training on a variety of marketing skills – worth up to £50FREE in-depth research – including white papers and analysis reportsFREE access to the Marketing Industry Network website – strengthening your own networkFREE listing in our online ‘Who’s Who’ – to raise your profile
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