Domino's Pizza is among the first brands to capitalise on the royal wedding by offering couples called William and Kate free garlic bread with their order.

The couples will get their free bread today or tomorrow so long as they can prove they are who they say they are with photographic ID when they collect their orders in store.

Hysteria surrounding Prince William's engagement to Kate Middleton - the happy couple dominated today's front pages - will no doubt leave enterprising brands and merchandisers eyeing ways to cash in.

The bookmaker Paddy Power today ran a press campaign alongside the breathless newspaper coverage urging readers to bet on the month the wedding will take place. It will refund losing bets if it rains on the day.