Trafford-based marketing agency K2L has developed a new corporate identity for Fresh Start Waste Services.

Centered around the waste management company’s iconic orange bins, which can be seen on high streets throughout Manchester and the North West, the new look intends to highlight Fresh Start’s approach to waste management and position them as a competitive company that puts the environment at the forefront of their business.  

Scott Kennedy, director at K2L, said, "It’s been a pleasure to work with Fresh Start. As a company, they offer something completely different to their competitors, so we developed a brand identity that would help reinforce their position as an innovative, friendly business who are focused on recycling more and making a positive change for our future.

"With a strong, vibrant graphic identity and playful illustration style, the new identity really captures Fresh Start’s unique approach and will help them stand out in a very competitivemarket."  

The new identity will now be rolled out across a variety of marketing channels, including a new website, vehicle livery, brochures, stationery and direct mail campaigns.

Based in Greater Manchester, Fresh Start Waste Services provide waste collection, management and recycling services to hotels, restaurants, pubs and schools throughout the North West.