Mamas & Papas has tasked Mask Creative with coming up with online video content for a new campaign due to air in February next year.

The new campaign will be to promote Mamas & Papas’ newest buggy range and Mask will be responsible for writing, shooting and producing the content, as well as the music production elements.

Mask's new project with Mamas & Papas includes real footage and animation, incorporating stills imagery shot in the French Alps, and stems from a previous campaign in which they produced an online video (shown below) for the promotion of the Mamas & Papas ‘Luna Mix’ range of buggies.

Mamas & Papas product marketing manager Caroline Cawood commented on the project: “Mask is a great team of people who are full of energy and ideas, making sure every element is thought through and considered and will do everything and anything to deliver a fantastic result. The results speak for themselves, and so I'm looking forward to our next project together.”