A Facebook Christmas campaign has been developed for Bullring by 383 Project which allows the shopping centre to try and cheer up its consumers most miserable mates.

The Birmingham creative agency has developed an app for the Bullring Facebook page that hunts out the user’s most miserable friends and cheers them up with the chance to win prizes.

The app is represented by the Christmas spirit machine (pictured) which helps find the most unhappy friends through Facebook, matching statuses against a database of known words with a ‘happiness’ rating attributing to the syntax.

http://apps.facebook.com/bullringsos/