Theatre venue organisation Arts & Theatres Trust Fife (AttFife) is set to undergo a rebrand, having appointed Leithal Thinking to oversee the process.

The organisation tendered for a ‘bright, creative and talented’ design/branding consultancy in September, to completely rework its customer-facing brand identity, including its name, website and printed materials.

The rebrand is set to begin early next year as AttFife develops a ‘more co-ordinated’ approach towards marketing its programme, as well as developing its work outside of traditional venues and increasing its social media use.

Taras Young, communications and digital media officer for Arts & Theatres Trust Fife, explained: "Over the last year we have held internal workshops, gathered detailed stats on who our audiences/stakeholders are, and conducted research to find out what our current audiences think.  Leithal Thinking will build on this work and take us through a rebrand process - including our name and logo - and then apply this across the organisation, to our venues and our online presence."